Fliff, Novig and Betr take different routes into prediction markets

A November 2 review of the sweepstakes sportsbook sector finds its biggest apps shifting toward federally regulated prediction markets, according to Medium. Fliff, Novig and Betr are pursuing different approaches, ranging from a registration application to an exchange relaunch and in-app market access.

Fliff affiliate seeks futures registration

An affiliate of Fliff has applied for National Futures Association registration as a futures commission merchant, according to Medium. The application marks a step toward participation in futures markets, rather than confirmation that registration has been granted.

The distinction matters when comparing the companies’ progress: the supplied summary describes Fliff’s affiliate as an applicant, while Novig has already completed its relaunch.

Novig and Betr establish different offerings

Novig has relaunched as a CFTC-designated exchange, according to Medium. Its move puts an exchange structure at the center of its transition from the sweepstakes sportsbook sector.

Betr, meanwhile, offers Polymarket markets within its app. The summary identifies that in-app offering but provides no further details about its structure or scope.

What it means for prediction markets

• Regulatory milestones differ: Fliff’s affiliate has applied for registration; Novig has already relaunched as a CFTC-designated exchange. Those developments should not be treated as equivalent.
• Distribution is part of the shift: Betr’s inclusion of Polymarket markets brings prediction-market offerings into an existing app.
• The evidence has limits: The summary provides no user, trading-volume or revenue figures, leaving the commercial scale of these moves unquantified.