Prediction markets gain prominent Google placement for midterm forecast searches

Prediction markets appeared on the first page in half of ordinary Google forecast searches examined by CasinoReviews, according to its study of 140 results pages across 14 United States cities.

The searches included terms such as “election forecast” and “midterm polls.” The findings show that users seeking election outlooks can encounter prediction-market platforms without explicitly searching for betting markets.

Polymarket dominates forecast appearances

Polymarket accounted for nearly all of the forecast appearances, according to CasinoReviews. The study identified Polymarket or Kalshi on page one in half of the searches, but the supplied summary does not give a separate count for either platform.

Prediction-market platforms also appeared in all eight cities tested in states that ban election betting. That finding concerns their visibility in search results; it does not establish whether users in those locations could place bets.

What it means for prediction markets

• Search visibility extends beyond betting queries. Placement alongside ordinary forecast searches puts prediction markets in front of people looking for election information.
• The exposure was concentrated. Polymarket’s share of nearly all forecast appearances means the combined finding should not be read as equal visibility for Polymarket and Kalshi.
• Visibility and access are distinct. Appearances in all eight tested cities in states banning election betting demonstrate search presence, not permission to participate.
• The scope is limited. The findings cover 140 Google results pages across 14 United States cities, rather than every election-related search.