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Midterm trading hits $1.5 billion as prediction platforms deepen media ties

KuCoin, citing Bloomberg and Dune data, reported midterm election trading on Kalshi and Polymarket totals about 1.5 billion dollars. Media partners include CNN, CBS News, CNBC, Dow Jones and Fox, with CNBC's Kalshi partnership involving customer acquisition and a minority equity investment, while CNN said it will not reference prediction odds during election night live coverage.

Midterm election trading on Kalshi and Polymarket totals about $1.5 billion, according to KuCoin, citing Bloomberg and Dune data. The report, published Nov 1, 2026, at 6:45 AM ET, places that activity alongside expanding media partnerships ahead of the midterms.

Media relationships extend beyond coverage

KuCoin identified CNN, CBS News, CNBC, Dow Jones and Fox as media partners. The summary does not detail the terms of each relationship or divide the trading total between Kalshi and Polymarket.

CNBC’s partnership with Kalshi includes customer acquisition and a minority equity investment, according to KuCoin. Those elements make the arrangement more than a relationship focused solely on presenting market information.

Election-night use has limits

CNN said it will not reference prediction odds during its live election-night coverage, according to KuCoin. That distinction separates a media partnership from a commitment to use market prices in a particular broadcast.

The reported trading total and partnerships therefore describe two related but distinct developments: election-market activity and media distribution. The available summary does not establish how much trading, if any, resulted from those partnerships.

What it means for prediction markets

  • The approximately $1.5 billion figure covers midterm trading on Kalshi and Polymarket together; it does not establish either platform’s individual share.
  • CNBC’s arrangement links Kalshi’s media relationship to customer acquisition and a minority equity investment, making its commercial scope relevant beyond coverage alone.
  • CNN’s election-night restriction shows why readers should distinguish partnership announcements from specific commitments to display prediction odds.
KalshiPolymarketElectionsMidtermsInfiniti MarketsInfiniti Signals

Sources & attribution

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    KuCoin
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