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Prediction platforms surface prominently in sampled Google searches for election forecasts

Business Wire says a CasinoReviews.net study of 140 Google results pages across 14 United States cities found Polymarket or Kalshi on page one for half of everyday forecast searches such as election forecast and midterm polls. It says the platforms appeared in all eight cities tested in states where state law bans betting on elections.

Prediction-market platforms appeared on the first page in half of the everyday forecast searches examined by CasinoReviews.net, according to Business Wire. The study covered 140 Google results pages across 14 United States cities.

Search visibility extends beyond betting queries

The searches included terms such as “election forecast” and “midterm polls,” according to Business Wire. The study found Polymarket or Kalshi on page one for half of the sampled searches, placing the platforms among results for users seeking election forecasts or polling information.

That finding concerns the visibility of either platform in search results. The supplied summary does not give separate appearance rates for Polymarket and Kalshi or say how often both appeared together.

Results include states that prohibit election betting

According to Business Wire, the platforms appeared in all eight cities tested in states where state law bans betting on elections. That geographic finding is distinct from the study’s overall page-one appearance rate.

The summary does not establish whether users in those cities could trade on either platform. Search visibility alone does not demonstrate access, participation or compliance with state law.

What it means for prediction markets

  • Search exposure: The sample indicates that Polymarket and Kalshi can appear prominently when users look for election forecasts rather than explicitly search for betting platforms.
  • Geographic distinction: Appearances in all eight tested cities in states with election-betting bans highlight the difference between finding a platform and being able to use it.
  • Evidence limits: The reported findings describe search placement across 140 results pages in 14 cities—not trading activity, forecast accuracy or nationwide search visibility.
KalshiPolymarketElectionsMidtermsInfiniti MarketsInfiniti Signals

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    Business Wire
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