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Election market platforms gain prominent Google visibility in midterm searches

BusinessWire says the study checked 140 Google results pages across 14 United States cities and found Polymarket or Kalshi on page one for half of everyday forecast searches. The platforms appeared in all eight cities tested in states where state law bans betting on elections, and Kalshi appeared on all 28 pages for senate odds and midterm odds searches.

Prediction-market platforms appeared on the first page of Google results for half of the everyday forecast searches examined in a CasinoReviews.net study, according to BusinessWire. The findings place Polymarket and Kalshi alongside the information users encounter when looking for election forecasts.

Search visibility across cities

The study examined 140 Google results pages across 14 United States cities. Its finding that Polymarket or Kalshi appeared on page one in half of the sampled searches describes their visibility within that sample, rather than across all election-related searches.

Kalshi appeared on all 28 results pages examined for searches concerning senate odds and midterm odds, according to BusinessWire. That was a more consistent showing than the combined platforms’ first-page presence across the broader sample.

Visibility in states with election-betting bans

The platforms also appeared in all eight cities tested in states where state law bans betting on elections, according to BusinessWire’s account of the study. The result highlights a distinction between search visibility and the state-law restrictions described in the findings.

The reported figures concern where platforms appeared in search results. They do not establish whether users visited those platforms, placed trades or relied on their prices as forecasts.

What it means for prediction markets

  • Search exposure: First-page placement in half of the sampled searches puts prediction markets within reach of users seeking everyday election forecasts.
  • Kalshi’s presence: Its appearance on all 28 pages for senate odds and midterm odds searches shows consistent visibility for those specific queries in the study.
  • Legal context: Search appearances in all eight tested cities in states with election-betting bans should not be read as evidence that trading is permitted there.
  • Scope matters: The findings cover 140 results pages across 14 cities; they do not establish nationwide search coverage or trading activity.
KalshiPolymarketSenateMidtermsInfiniti MarketsInfiniti Signals

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