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Election betting platforms gain visibility in sampled Google forecast searches

A CasinoReviews.net study of 140 Google results pages across 14 US cities found Polymarket or Kalshi on page one for half of everyday forecast searches, including in all eight cities tested in states that ban election betting.

A CasinoReviews.net study found Polymarket or Kalshi on the first page of Google results for half of the everyday forecast searches it sampled, according to BusinessWire.

The research covered 140 Google results pages across 14 US cities. Its findings put prediction-market platforms alongside the information users encounter when searching for midterm forecasts.

Search visibility crosses betting restrictions

The platforms appeared in results in all eight cities tested in states that ban election betting. That finding concerns their visibility in search, not whether users in those locations could place bets.

The summary does not provide separate appearance rates for Polymarket and Kalshi or identify the searches and cities tested. The reported half therefore describes the sampled searches, rather than establishing how frequently prediction markets appear across Google searches generally.

What it means for prediction markets

  • Discovery: First-page placement gives prediction-market platforms visibility among people seeking forecasts, without requiring them to search for a platform by name.
  • Geographic distinction: Search presence in all eight tested cities in states banning election betting underscores the difference between finding market information and accessing betting.
  • Evidence limits: The sample measures search visibility; it does not establish trading activity, user adoption or forecast accuracy.
KalshiPolymarketElectionsMidtermsInfiniti MarketsInfiniti Signals

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