DraftKings CEO sees major growth potential in prediction markets across multiple states

DraftKings points to a broader reach

DraftKings CEO Jason Robins sees substantial growth potential in prediction markets, according to Mitrade. His case centers on the reach of DraftKings Predictions beyond states where the company can offer its sportsbook app.

DraftKings Predictions has launched in 38 states under CFTC oversight, Mitrade reports. Robins said that footprint gives the company access to large states where its sportsbook app remains unavailable.

Access and customer overlap

California, Texas and Florida are among the markets that prediction products offer DraftKings a route into, according to Mitrade. That makes geographic expansion a central part of the opportunity Robins described.

Robins also said only about 3 percent of DraftKings’ sports betting customers in betting states also deposit on Kalshi. The figure describes overlap within that customer group, rather than across DraftKings’ entire customer base or the broader prediction-market audience.

Taken together, the state footprint and customer-overlap figure frame two distinct elements of Robins’ outlook: reaching customers outside the sportsbook’s available markets and competing for participation within betting states.

What it means for prediction markets

• Geographic reach matters: DraftKings Predictions’ presence in 38 states under CFTC oversight gives the company a distribution footprint beyond its sportsbook availability.
• Large states anchor the expansion case: California, Texas and Florida are central to the access opportunity described in Mitrade’s reporting.
• The overlap statistic has limits: The roughly 3 percent figure concerns DraftKings sports betting customers in betting states who also deposit on Kalshi; it does not establish broader platform usage or future demand.