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DraftKings taps Dave Portnoy to promote election trading with bonus offer

The Comeback reports Barstool Sports founder Dave Portnoy posted a paid promotion with DraftKings on Monday for the company's DraftKings Predictions election markets, covering congressional seats, governor races and local campaigns through election night, with new customers offered 200 dollars in total bonuses for spending five dollars; DraftKings announced the Predictions app in December 2025.

DraftKings enlisted Barstool Sports founder Dave Portnoy for a paid promotion of its election markets on Monday, according to The Comeback. The post put DraftKings Predictions in front of his audience on the eve of the election.

The promotion offered new customers 200 dollars in total bonuses for spending five dollars on a trade, The Comeback reported.

Election markets in focus

The election markets cover congressional seats, governor races and local campaigns through election night, according to The Comeback. That gives the promotion a scope extending across multiple levels of government rather than a single national contest.

DraftKings announced the Predictions app in December 2025. The Monday promotion brings a paid personality endorsement and a new-customer incentive to its election-market offering.

What it means for prediction markets

  • Participation incentive: The 200-dollar total bonus offer for a five-dollar trade targets new customers, but the supplied reporting does not establish how many signed up or traded.
  • Breadth of coverage: Congressional, governor and local markets provide several categories of election outcomes for participants to follow through election night.
  • Promotion versus market evidence: Portnoy’s paid post demonstrates a marketing push; it does not, on its own, establish trading volume, liquidity or the accuracy of market prices.
DraftKingsElectionsInfiniti MarketsInfiniti Signals

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