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2027 Super Bowl ads market levels Amazon Prime and Disney+ at 89% on Kalshi

Quiet quarter-hour — no significant new platform headline in the last 15 minutes, so this fresh culture snapshot leads, in a category different from the previous three…

Disney+ narrowly leads the quoted prices

Disney+ stood at 89% and Amazon Prime at 88% in Kalshi’s market on which brands will advertise during the 2027 Super Bowl, according to defirate.com. Those supplied quotes put Disney+ slightly ahead, rather than showing both brands at 89% as the headline suggests.

The prices carry a timing caveat. Defirate.com labels Kalshi’s quote as stale, with an observation time of Oct 14, 9:21 PM ET. The snapshot was published on Oct 14, 2026, at 10:09 PM ET, and the quoted prices may have changed by then.

According to defirate.com, OpenAI / ChatGPT and Hims & Hers recorded the largest declines over the past week on Kalshi, each falling 3 points. The supplied material does not give their current prices.

The figures represent prices to buy, and the market allows multiple outcomes to settle Yes. Disney+ and Amazon Prime therefore are not competing for a single winning slot: both could satisfy their respective advertising outcomes.

What it means for prediction markets

  • Timing limits the comparison: The supplied quotes show a 1-point gap, but they do not establish the prices available at publication.
  • Multiple Yes outcomes are possible: A high price for one advertiser does not rule out another advertiser also resolving Yes.
  • Weekly changes offer only a partial picture: The 3-point declines identify the biggest reported fallers, but without their current prices, their standing against Disney+ and Amazon Prime cannot be assessed.
PredictionMarketsKalshi

Sources & attribution

  1. [1]Defirate (defirate.com)https://defirate.com/odds/super-bowl/advertising/

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