Novig scraps American odds for percentage pricing

Novig has replaced American-style odds with percentage pricing on its sports prediction market, according to gamblerss.com. The change puts percentages at the center of how users view prices on the platform.

A different way to read prices

Co-founder and CEO Jacob Fortinsky also introduced an odds calculator, according to gamblerss.com. The available summary does not describe its features or explain how it works alongside the new pricing display.

The outlet frames the removal of American odds as an effort to increase Novig’s appeal to financial-market audiences. That is a positioning objective, rather than evidence that the change has attracted new users.

What remains unclear

The report was published on Oct 13, 2026, at 7:54 AM ET. With the full source text unavailable, the supplied material does not establish the rollout date or describe any accompanying changes to market mechanics.

What it means for prediction markets

• Price presentation is the central change: Novig’s sports prediction market now uses percentages instead of American-style odds.
• Audience positioning matters: According to gamblerss.com, the switch is intended to strengthen the platform’s financial-market appeal; the available material provides no adoption results.
• The scope is limited: The summary identifies a pricing-display change and an odds calculator, but does not establish changes to trading or settlement rules.