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USA Today analysis finds NFL share of prediction market volume rose from about 59 percent to 69 percent, USA Today reports
- USA Today analysis finds NFL share of prediction market volume rose from about 59 percent to 69 percent, USA Today reports — USA Today reports it replicated the NFL claim in an October 8 Supreme Court brief that 1.8 billion dollars of 3.3 billion dollars in prediction market trading on the first Sunday of the 2026 season was NFL-related, calculating about 59 percent of notional volume on Kalshi and Polymarket US was NFL-related on September 13. USA Today found that share grew each following week to 69 percent by October 11, with all-NFL combination trades jumping from a 30 percent share to 45 percent. (USA Today)
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