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Polymarket still leads US search demand despite Kalshi's trading dominance
- Polymarket still leads US search demand despite Kalshi's trading dominance — Blask data shows Polymarket retained the largest share of branded US prediction-market search demand from January to August 2026, falling from 74.3% to 57.8%, while Kalshi rose from 23.1% to 35.8%. The attention split contrasts sharply with trading volume, where Kalshi dominates dollars. (Gambling Insider)
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