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Polymarket leads US prediction market search demand while Kalshi leads trading volume
- Polymarket leads US prediction market search demand while Kalshi leads trading volume — Blask data for January to August 2026 shows Polymarket held 57.8% of branded search demand, down from 74.3%, while Kalshi rose to 35.8%. In August, Kalshi recorded $37.17 billion in volume compared with $8.16 billion across Polymarket and Polymarket US. (Gambling Insider)
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