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Polymarket leads US prediction market search demand despite Kalshi trading dominance, Gambling Insider reports
- Polymarket leads US prediction market search demand despite Kalshi trading dominance, Gambling Insider reports — Blask data for January to August 2026 shows Polymarket held 57.8 percent of branded prediction market search demand in the US, down from 74.3 percent, while Kalshi rose to 35.8 percent. The attention gap contrasts with August trading volume, where Kalshi recorded 37.17 billion dollars against a combined 8.16 billion dollars across Polymarket and Polymarket US. (Gambling Insider)
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