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Polymarket leads United States prediction market search demand at 57.8 percent despite Kalshi trading dominance, Gambling Insider reports
- Polymarket leads United States prediction market search demand at 57.8 percent despite Kalshi trading dominance, Gambling Insider reports — Blask data for January to August 2026 shows Polymarket held 57.8 percent of branded prediction market search demand, down from 74.3 percent, while Kalshi rose to 35.8 percent from 23.1 percent. Trading told a different story in August, with Kalshi at 37.17 billion dollars in volume against a combined 8.16 billion dollars for Polymarket and Polymarket US, and Novig posted the fastest search growth among smaller rivals. (Gambling Insider)
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