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Novig runs Sydney Sweeney ad campaign aimed at Kalshi and Polymarket
- Novig runs Sydney Sweeney ad campaign aimed at Kalshi and Polymarket — Novig is running a billboard and ad campaign featuring actress Sydney Sweeney that targets larger rivals Kalshi and Polymarket, trading on controversy over markets critics call easily manipulated. The campaign drew wide publicity after reports that an Army officer made over $400,000 on Polymarket using insider knowledge tied to the U.S. operation that captured Venezuelan president Nicolas Maduro. (New York Post)
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