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Novig doubles down on Sydney Sweeney campaign as Wall Street Journal reports valuation near 2 billion dollars, Global Gambling News reports
- Novig doubles down on Sydney Sweeney campaign as Wall Street Journal reports valuation near 2 billion dollars, Global Gambling News reports — Novig released a second Sydney Sweeney advertising campaign on October 19, repeating the Just Sports formula that drew criticism in September; Sweeney is an equity partner in the company and helped develop the campaign. The Wall Street Journal reported Novig secured investment at a valuation of approximately 2 billion dollars, four times an earlier 500 million dollar round in 2026, after the company launched its federally regulated sports prediction market nationwide in August through Ludlow Exchange. (Global Gambling News)
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