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Kalshi targets pop culture fans as entertainment trading hits $813 million
- Kalshi targets pop culture fans as entertainment trading hits $813 million — Kalshi is pushing into entertainment contracts such as Dancing with the Stars and The Bachelor to court a wider audience: entertainment trading volume grew from $43 million in all of 2024 to $813 million so far in 2026, and the estimated share of female traders rose about 40% over the past year. Nearly $24 million was wagered on the winning Love Island couple, two-thirds of new users in that market were women, and the push is drawing familiar gambling-risk criticism. (MarketWatch)
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