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Kalshi pushes into pop culture as entertainment trading grows
- Kalshi pushes into pop culture as entertainment trading grows — Kalshi is expanding into entertainment markets such as Dancing with the Stars as it looks to broaden its audience, according to MarketWatch. Entertainment trading volume on Kalshi grew from $43 million for all of 2024 to $813 million in 2026 as of late September, and almost $24 million was wagered on the winning Love Island couple. (MarketWatch)
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