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Kalshi and Polymarket strike media deals with CNN, CNBC and CBS ahead of midterms, PANews reports
- Kalshi and Polymarket strike media deals with CNN, CNBC and CBS ahead of midterms, PANews reports — Ahead of the November 3 midterms, CNN, CBS News, Dow Jones and CNBC have entered commercial partnerships with Kalshi and Polymarket to cite election odds in their reporting, with election-related trading volume on the two platforms totaling about 1.5 billion dollars according to Bloomberg analysis of Dune data. CBS named Kalshi its prediction market sponsor, CNBC disclosed customer acquisition revenue sharing and a minority equity stake in Kalshi, and the Wall Street Journal features a Polymarket odds column on its homepage, while Fox and CNN said they will not broadcast odds on election night. (PANews)
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