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Fanatics plans up to 1 billion dollars in betting and gaming marketing for 2027
- Fanatics plans up to 1 billion dollars in betting and gaming marketing for 2027 — Bonus reports Fanatics CEO Michael Rubin told Bloomberg the company could spend as much as 1 billion dollars on betting and gaming marketing in 2027, up from about 350 million dollars this year, with the 2027 plan starting at 800 million dollars. Fanatics Markets, launched in December 2025, reaches states including California, Florida, Georgia and Texas where Fanatics cannot run a sportsbook. (Bonus.com)
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