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CNN, CBS, CNBC and Dow Jones sign prediction market partnerships ahead of the midterms, with election volume near 1.5 billion dollars, KuCoin reports
- CNN, CBS, CNBC and Dow Jones sign prediction market partnerships ahead of the midterms, with election volume near 1.5 billion dollars, KuCoin reports — KuCoin, citing Bloomberg, reports CNN, CBS News, Dow Jones and CNBC have entered commercial partnerships with Kalshi and Polymarket to incorporate election odds into reporting, with election-related volume on the two platforms totaling about 1.5 billion dollars. CBS named Kalshi its prediction market sponsor, CNBC disclosed a Kalshi deal with customer acquisition revenue sharing and a minority equity stake, and the Wall Street Journal features a Polymarket odds column, while Fox and CNN said they will not report odds during election night broadcasts. (KuCoin)
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